Asset Management & Recovery: Using a Brag Book

Gryphon USA, Ltd services clients through Gryphon Asset Management, Gryphon Realty Advisors and Gryphon Auction Group. Gryphon Asset Management manages operating entities and undertakes liquidation management in numerous business lines. Gryphon Realty Advisors is comprised of three divisions all working together; Residential, Commercial and Management. Projects range from single family investments and owner occupant reresentation to apartments and commercial complex disposition. Gryphon Auction Group assists clients with the sale of real property as well as commercial equipment.

Using a Brag Book

Out of all of the Listing Presentation blogs, I have not seen anyone that is talking about Brag Books.

Brag Book - A photo array of sold, managed and auctioned properties, copies of past ads, copies of press releases about the agent and/or company, copies of newspaper or magazine articles about the agent and/or company.

This is something that my clients like to look at and is something that I bring along to listing and general purpose meetings.  Since I am going after prospects that are directing their clients to me (attorneys, bankers, etc.) I do a lot of general purpose meetings.  These may or may not turn into work immediately, but are a step in the relationship building process.  For example, I am working a project right now with 30 structures.  I did the first GP meeting with the contact almost 3 years before he brought me a deal.

Anyway, the Brag Book is something that I bring and use constantly.  Is this just too Old School?  Am I missing something?

 

Do you have questions about distressed assets, receivership or bankruptcy sales, auctions?  Email me at rfk@gryphonusa.com and I'll try to answer it in an upcoming post.

Richard F. Kruse is the President of Columbus, Ohio based Gryphon USA, Ltd. (www.gryphonusa.com).  The Gryphon Organization includes Gryphon Asset Management providing receivership and consulting services in the distressed marketplace, United Country Gryphon Realty & Auction Group (www.ucohiorealty.com & www.ucohioauctions.com) providing real estate brokerage and auction services throughout Ohio and OnlineAuctionUSA.com (www.onlineauctionusa.com) providing commercial asset liquidations from the Midwest to East Coast. 

United Country Gryphon Realty & Auction Career Opportunities Available.  Call 614-885-0020 x 17

4 comments • Rich Kruse • January 03 2007 11:19AM

Comments

Rich - I never thought of it as a brag book and I'm always working on perfecting it - thanks for the idea.  Don't forget to include testimonials!
Posted by Rick & Ines - Miami Beach Real Estate (Majestic Properties) over 3 years ago

Rich everyone of my employees carry on of these because you never know....

Hmmm. I feel a future blog coming on. THANKS!

Me

Posted by Craig Schiller (REAL ESTAGING, a nationally recognized leader in Staging.) over 3 years ago
This is a great idea. It never even occured to me to do something like this before. Thanks!!
Posted by Tanya Kulaga REALTOR® CRS, ABR, GRI (Realty Executives, Hedges Real Estate) over 3 years ago

I love this idea!  I'm quite fond of "old school" style, sometimes it works the best.  Certain clients are tactile- they are more comfortable physically handling something. Some are not impressed and/or are intimitated with the latest and greatest techno-whiz-bang show.  We have to make them feel comfortable. 

Good for you and thanks for the idea. I'm going to put mine together this weekend.

Posted by inactive AR account over 3 years ago

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