I woke up this morning and did what I usually do, check email, check the RAIN, check my web stats, email a couple of folks and watch some CNN. I'm boring in the morning. Later I get to dodge bullets. That's fun. Ok, back to the show......
Yesterday I received a couple of documents appointing me into court cases outside of my companies MLS area. No big deal. That has happened before and I will usually consider refering the filed operations portion out and just do the trustee work myself. Maybe I will join that local board and do the work myself. It depends.
I remembered TLW's blog from a couple of days ago about Raingle not Google and instead of using Google to try and find some people to interview, I searched ActiveRain. Today, I was the consumer and was looking at the site through a different pair of eyes.
I didn't find what I was looking for, but did see something interesting.
First, there were very few agents in the area I was looking. There were no agents with an REO or distressed asset background. Foreclosure.com and realtytrac here I come.
Second, the agents that were there didn't have a picture or logo posted and had very little information about themselves. One still had the "instruction" text from A/R posted under their bio. One agent did have a little info, but as a consumer I was a little turned off by the agents "specialty"
"I specialize in all areas of buying and selling" WHAT ?
Boys and girls, I have been doing this a long time and can think of a dozen areas of this business where I know enough to get me into a lot of trouble. Probably not going to call this person for an interview. My first impression is that they don't have any specialty and are probably running in 75 directions. Not what I want or need.
I want to wrap this all up and make a point, but I don't really know how. I guess I would say that, from the consumers point of view, the agent profile is every bit as important as blogging and getting good Google rankings. They need to see the real you in your profile.
I specialize in everything.
I give great service.
I want to be your agent for life.....
.....are not really getting me, the consumer, to pick up the phone.
One thing that I am definitely doing this weekend is reviewing MY profile.
Do you have questions about distressed assets, receivership or bankruptcy sales, auctions? Email me at rfk@gryphonusa.com and I'll try to answer it in an upcoming post.
Richard F. Kruse is the President of Columbus, Ohio based Gryphon USA, Ltd. (www.gryphonusa.com). The Gryphon Organization includes Gryphon Asset Management providing receivership and consulting services in the distressed marketplace, United Country Gryphon Realty & Auction Group (www.ucohiorealty.com & www.ucohioauctions.com) providing real estate brokerage and auction services throughout Ohio and OnlineAuctionUSA.com (www.onlineauctionusa.com) providing commercial asset liquidations from the Midwest to East Coast.
United Country Gryphon Realty & Auction Career Opportunities Available. Call 614-885-0020 x 17


Well done Rich. Thre are certainly some gapping holes in areas when you try to locate a pro on AR by
demographicsgeographics.. I'm not going to look today but based on some of my past research I would bet there are 45,000+ profiles on AR with out any information, including a picture, just the basic to get signed on.I think I'll work on my profile this weekend too. They just updated the editor so we have a few more tools to play with. Good luck dodging bullets today:)
I am going to break "Rain Protocol" and thank everyone for stopping by here as a group. Now I just need to decide if I email the people with the bad profiles and ask them to update so I can possibly refer them some deals.
I wonder how long it would take to email 45,000 people?
Hmmm...you would be doing them a huge favor. I think you should take the time to do it, Rich. Think what a public service you would be performing for both the offending profiler and AR. You should also offer to assist them in anyway possible. That would really promote goodwill.
Great suggestion. Let us all know how it turns out.