For me, the niche is working with lenders and attorneys. To let them know about our services, we email, use direct mail, send press releases and buy ads among other things.
One of the greatest ways to promote yourself and your business though is to have someone else proclaim you as the expert in your chosen profession. Sticking to a niche and becoming the local expert is paying off. Over the past 3 weeks, I have been quoted very heavily in the local business paper, Business First. Last week, I was contacted to fill in as a guest speaker to the Columbus Ohio Bar Association, Bankruptcy Committee
Thursday, October 11, 2007, Todd Helpbringer of Helpbringer Mortgage and I spoke to over 50 bankruptcy and insolvency attorneys about the current "State of the Real Estate Market" in Ohio.
Speaking points included:
•· Changes to the market from October 2006 to October 2007
•· Some causes of the foreclosure boom
•· Neighborhoods and price points hardest hit
•· Lending changes
•· New real estate marketing techniques
•· What to expect today from a Purchase Offer
The audience was made up of a cross section of attorneys representing clients with financial problems, creditors' attorneys and bankruptcy trustees. All, some way, are utilizing the services of Realtors and Auctioneers on a daily basis.
To everyone out there plugging along, keep plugging. Form a plan and stick to the plan.
Good luck.
R
Do you have questions about distressed assets, receivership or bankruptcy sales, auctions? Email me at rfk@gryphonusa.com and I'll try to answer it in an upcoming post.
Richard F. Kruse is the President of Columbus, Ohio based Gryphon USA, Ltd. (www.gryphonusa.com). The Gryphon Organization includes Gryphon Asset Management providing receivership and consulting services in the distressed marketplace, United Country Gryphon Realty & Auction Group (www.ucohiorealty.com & www.ucohioauctions.com) providing real estate brokerage and auction services throughout Ohio and OnlineAuctionUSA.com (www.onlineauctionusa.com) providing commercial asset liquidations from the Midwest to East Coast.
United Country Gryphon Realty & Auction Career Opportunities Available. Call 614-885-0020 x 17
Great post!
Very true...thanks for sharing it with us!
Take care & good luck!
Rich, congratulations on being asked to speak at the Columbus Bar Association. Great results of specialization! Besides serving geographically in Lancaster County, PA, my own specialty is historic homes and architecture. I'm also getting my SRES (Seniors Real Estate Specialist) in November.
That's some very good exposure for you Rich. 3rd party endorsements are very strong. I was interviewed by the Orlando Sentinel this week for an article coming out on Monday. They also interviewed one of my sellers so I hope it will be a very good article.
Last month I was interviewed my REALTOR mag for an article that is supposed to come out this month. I'm sure they interviewed a lot of folks as they usually do so I will be curious to see if I made the cut.
Press is good. Mostly:)
Rich,
It's nice to see your efforts to stick to your plan are paying off.