Why Isn’t My Property Selling?
Well, this is not going to be an award winning blog, but there are only three answers to the question.
1) The agent/broker is not marketing the property. – Please people, plant the sign and pray is not a good marketing program !
2) The property is overpriced.
3) The property is overpriced, so the agent/broker is not marketing the property.
Is it possible that the property needs new paint and some repairs? Yes.
If the seller won’t do the work and prices the property at retail is it overpriced? Yes.
If you need to get the smell out and the seller won’t remove the dog is it overpriced? Yes.
I could name 1 million things that can all be overcome by correct pricing.
If the property is priced correctly, aggressive marketing will bring in prospects. If aggressive marketing does not bring in prospects, the property is not priced right.
That’s just my opinion America. Let’s hear what you think.
Do you have questions about distressed assets, receivership or bankruptcy sales, auctions? Email me at rfk@gryphonusa.com and I'll try to answer it in an upcoming post.
Richard F. Kruse is the President of Columbus, Ohio based Gryphon USA, Ltd. (www.gryphonusa.com). The Gryphon Organization includes Gryphon Asset Management providing receivership and consulting services in the distressed marketplace, United Country Gryphon Realty & Auction Group (www.ucohiorealty.com & www.ucohioauctions.com) providing real estate brokerage and auction services throughout Ohio and OnlineAuctionUSA.com (www.onlineauctionusa.com) providing commercial asset liquidations from the Midwest to East Coast.
United Country Gryphon Realty & Auction Career Opportunities Available. Call 614-885-0020 x 17
You and Neal Bloom have been talking about the same topic- Taking on Listings with Road Blocks.
I feel we need to express our concerns about a sellers home upfront or it become a self inflicted misery of having that monkey on your back for a long time.
In a saturated market- it better shine.
Stagers are rolling their sleeves up these days making great improvements...No more excuses!
"Delicate R"
I agree, of course, great minds think alike. The single most important part of a listing is THE PRICE...What I can never get my head around is why Realtors list and sit on listings that are overpriced. This doesn't make any sense to me. If you can't get paid why even put your sign in the yard. Take that a step further...What do the neighbors think about that sign that has been sitting in front of that house for six months. Hmmm? So America these are MY thoughts on PRICE...You want it sold price it to sell, fix up and get a Realtor who has enough courage to tell you that you want way more than what Buyers are willing to pay for your house in this market....Whew, that wore me out!
TLW "The Lovely Wife"...Kum La Ka Lakka...ROAR!